Since April 2, 2010, you can pay at Starbucks Coffee with your Taipei Metro Card (EasyCard).
Wait… you can also pay in the 4,500 7-ELEVEN stores in Taiwan, in the 2,500 Family Mart store or 1,500 OK-Mart stores, at the parking lots, directly on the park meter (!), in the taxi, at MacDonald’s, at the movies, etc you name it! Basically you can pay everywhere with your EasyCard. This card used to be for the exclusive use of the Taipei Metro-Bus system. It has gradually moved out of the metro stations and spread to parkings; and from April 2010 onwards, not only will it be accepted at most retailers’ counters, but moreover on the whole Taiwanese territory. Octopus does that already! Granted, but we are talking about nearly 25 million people here (Hong Kong counts 7 million people). Advertising for the new EasyCard is massive and ubiquitous these days. They’d better invest in communication if they want to reach the 95% penetration rate that Octopus has been able to achieve in 6 years. Visa? Master? Anything to say?




















