According to NearFieldCommunicationWorld report, Hong-Kong based Cell-Idea ( who is also Toro’s sister company) has launched “With Me”, an NFC device that adds near field communication functionality to any Bluetooth-equipped mobile handset.

Cell Idea adds NFC to any Bluetooth phone
UPDATED: Consumers can simply pair the company’s new ‘With Me’ device, expected to retail at US$25, with their existing Bluetooth phone in order to NFC-enable their handset.

Hong-Kong based Cell Idea has launched ‘With Me’, an NFC device that adds near field communication functionality to any Bluetooth-equipped mobile handset.The device works by having the capability to both communicate with the phone using Bluetooth and communicate with any reader conforming to ISO 14443 Type A, Type B or FeliCa contactless communication standards for payments, loyalty applications, ticketing, access control and more.

And Toro is proudly to partner with Cell-Idea to provide our akami as the interface for With Me.

Cell Idea, which has also developed the NFC microSD solution used in Fonelabs’ new low-cost NFC phones, has produced two demonstration videos, using a loyalty and e-wallet application developed by Toro, that give a clear idea of how the phone/NFC device combination works and llustrates the potential functionality:

Even though “With Me” is not available to the consumer market yet, but we certainly think this will definitely give NFC market a big push, provide the real NFC user experience, after all, NFC will only take off if end-users really like it.

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