After the great presentation from Laurent at Under the Radar: Mobility, CNET did a story about Under The Radar: Monetize With Mobile session and use TORO’s presentation and Laurent as the main photo.
Here is the part about Toro:
Both Billing Revolution and Toro are trying to change the way people pay or access payment information with their devices. Billing Revolution’s offering lets retailers manage payments through them, complete with mobile-friendly sales pages that are formatted for small screens. Its system is already in use on some mobile gaming services like Gameloft, Yahoo, and Jumptap, and allows for developers to add additional payment methods within their mobile applications.
Toro, on the other hand, is working on something that could be immensely useful for phones of the future. It uses near field communication (NFC) to let people pay for things and access information just like they would with the Mastercard PayPass debit cards. Phones with an NFC chip, which Toro’s creators expect to hit a 30 percent market share by 2012, will simply be able to emulate systems like PayPass with customer credentials and act like a portable wallet. More importantly, it would be used in marketing to let customers opt in to ad campaigns to get discounts or special information from nearby retailers.
You can read the full story here.
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