Hi, there !
Welcome to the Toro blog, version 2.
The Toro Blog is intended to keep you posted you on how we understand our environment, and how we react to it as a company.
Our ecosystem is the NFC industry (NFC Forum, NFC chipset makers, OTA perso bureaus, MNOs, application issuers as banks or transportation systems…), but also the marketing industry with advertisers, media buyers, brands, and merchants who have an interest in this new media for mobile marketing purposes. In short, we will share with you our knowledge on the NFC technology, the (future) NFC market but also a part of our daily life at Toro.
You might also be interested in the fact that we are based in Taiwan, in the very heart of technological Asia, where people adopt new technologies, and build new usages on top of them, faster than anywhere else in the world. We are in the Greater China area, where business potential is huge, and growth rates are around 10%. Only exciting things can happen here and, as a matter of fact, Taiwan is today the most advanced economy when it comes to NFC. The infrastructure for contactless transactions is indeed ready, people are eager to use their phones for transport and payment, and operators are ramping-up for commercial rollout this year. Many NFC fundamentals are taking shape right here, right now. That is actually why Toro is setup in Taiwan. We want to be where the NFC market is starting, and not in Europe or in the US where it will take at least another 2 years to really start taking-off.
So this blog is meant to be the main media to talk to our followers and partners on how we understand the emergence of NFC, and how we cope with the –sometimes chaotic- organization of the NFC business in Taiwan, Asia and the world.
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