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2009.02.18 Toro Publishes White Paper on the Importance of the MIDlet for success of mobile NFC services |
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Taipei, TAIWAN 16 February 2009 - Toro-Asia, leading provider of NFC MIDlet solutions has released a white paper: "MIDlet is a key success factor for mobile NFC (near field communication) services". The paper discusses why the MIDlet is a central part of a mobile payments service using NFC, such as the one being trialed by ING Bank in Romania. The MIDlet is a mobile information device toolkit. It uses a Java application framework for the Mobile Information Device Profile (MIDP) that is typically implemented on a Java-enabled cell phone or other embedded device or emulator. Technology itself is certainly still the most resource-intensive part of a Near-Field Communication (NFC) trial. However, it has to be seamless and transparent to the user, and success actually highly depends on the quality of the user-experience. Indeed, at the end of the day, users only care about (1) convenience, and (2) a good user experience. The white paper outlines the different ways in which the MIDlet can be implemented and adapted to offer a range of secure and non-secure services – such as payments, pull-marketing functionality using RFID tags, loyalty, etc. – accessible via a user-friendly graphical user interface (GUI). The GUI uses "widgets" that can be remotely downloaded and refreshed without the need to recompile the MIDlet application on the phone maintaining the convenience factor. The ING Bank pilot project is used in the white paper to illustrate the importance of the MIDlet solution.  ING white paper.pdf(2.74MB)
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About Akami SuiteTM The award nominee, Akami suiteTM, is Toro’s NFC mobile service platform, a software solution for NFC applications and NFC-related services that allows banks, operators and merchants to implement their business cases. "TORO’s software is a toolkit for operators to aggregate each business case on a single, user-friendly mobile interface. TORO understands the key to a successful software is the user interface, so we have come up with an easy to browse, intuitively designed graphic user interface for Akami suiteTM , we think beyond innovation, software should be designed and created based on real user experience. And we believe that’s also the goal for Mobile Innovation award," says Mr. Gregory Puente-Castan, TORO’s CTO. About Toro TORO was founded in Q1 2007 by Mr. Laurent Renard and Mr. Gregory Puente-Castan, two veterans from the smart card industry. With expertise in secure transactions and innovation strategy consulting, Renard and Puente-Castan decided to set up TORO to bring value to the NFC ecosystem through developing a platform for services. They saw that without real services and a good user interface; NFC would remain a mere technology, but nothing that users could make their own. TORO is also the official organizer for MobileMonday Taipei chapter. MobileMonday is a global community for mobile industry. There are total 50 chapters in all the major cities in the world. The Taipei chapter was established in April, 2007.
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