Toro provides a mobile wallet product (Akami™) for the Near Field Communications (NFC) ecosystem. The company was established in 2007 to focus on improving the NFC user-experience and developing non-payment services, such as direct marketing and CRM.

Toro acts as neutral (yet secure) provider for User-Interface on the NFC mobile phone; we collaborate with TSMs (Trusted Service Managers) and with secure application issuers. Service providers like banks, transport companies, retailers, airlines, hotel chains, and mobile operators can utilize Toro product and services to drive user satisfaction in their NFC projects, supplying superior user experience thanks to user-friendly and rich User Interface (UI). Akami™ allows the provisioning and managing of their own applications’ User Interface to customers using NFC phones, and the possibility to extend the wallet into a marketing platform.

Toro’s value proposal to the NFC ecosystem is to offer a real "product" for those stakeholders betting on a wallet solution for best user-experience and easy adoption of NFC services. Akami™ is a real product in the sense that Toro has developed a solution that complements the TSMs services and that offers a series of innovative features not supported by the players in the NFC ecosystem, but very necessary for a fast and easy adoption of NFC services by users. Because Akami™ is dynamic thanks to its widget system, it has the ability to mesh and evolve with the TSMs’ services, and enable easy add/remove service operations. Akami™ is a product which lifecycle is entirely maintained and guaranteed by Toro: remote administration of the mobile client downloads, local and remote management of the widgets, management of the Akami™ versions depending on phone platforms (J2ME, Windows Mobile, Symbian, Android) and NFC phone models.

Toro’s value proposal to the service providers is to allow them to extend the Akami™ wallet on the NFC phone into a marketing platform to reach their users and offer "pull-marketing" offers (initiated by the user), that can be location and time aware, and adapted to the user profile.

Toro has gathered a team of smart card and secure transactions veterans, together with experts in mobile applications, graphic design, media planning, and database management. Our aim is to provide the best mobile environment for NFC services (whether secure or not) development, deployment, operation and usage.

Toro is headquartered in Hong Kong, with R&D and operations center in Taipei, Taiwan. In addition to Asian locations, Toro also has offices in Paris, France to serve European markets.